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CELLMANIA AND MSX COMBINE FORCES
Cellmania acquires MVOEM and the MSX Platform to complete best of breed end-to-end mobile platform
MWC CONGRESS, BARCELONA – February 11, 2008 – Cellmania, a recognized leader in the mobile content management marketplace, has expanded its product offering to include the MSX Platform. MVOEM, who developed the MSX Platform, was acquired by Cellmania to provide sophisticated mobile phone subscriber experiences which include dynamic idle screens, complete user interfaces as well as content storefronts, and rich-media widgets. The combination of the MSX Platform with Cellmania’s mFinder deep content management and promotion system provides mobile operators with a quick and cost-effective solution to accelerate the adoption of all types of mobile content.
Mobile subscribers are confused by the different ways to access content on the same mobile phone from downloading a song, watching a video, playing a game or using a ring tone. Over the last 5 years, the Mobile Industry has incrementally added these new content types by using different vendor solutions and hence created complex systems that consumers are finding difficult to use The integration of Cellmania’s extensive content management platform and MSX’s powerful phone interface technology allows mobile operators and consumer brands to simplify the subscriber’s experience by creating consistent, yet extremely compelling rich-media experiences across all devices.
“The combination of Cellmania’s and MSX’s best in breed server and phone client technologies allows our customers to fully realize the potential of the mobile marketplace" said Dr. Ronjon Nag, Co-founder & CEO of Cellmania, Inc. ”We are very pleased to add MSX’s device expertise to Cellmania’s deep understanding of content management to form a unique team that can create compelling end-to-end experiences.”
Since 1999, Cellmania has provided mobile operators and consumer brands with the rapid deployment of a digital content management infrastructure to manage content showing up on different categories, devices, demographic segments and includes recommendation engines, as well as sophisticated digital rights management. The MVOEM/MSX acquisition is part of Cellmania’s on-going product investment to expand its offerings for customers. Soon to be announced will be Cellmania’s first customer for its new convergence platform which supports TV, PC as well as Mobile. Cellmania is also expanding its customer base in Europe and Asia, where more announcements will be made shortly.
The MSX Platform enables many new mobile solutions that have been previously difficult to deploy cost-effectively, such as dynamically changing the user experience over-the-air, or creating a rich-media active phone-top with personalized data-feeds. To ensure that MSX customers benefit from the latest rich-media designer technologies, MSX has formed industry partnerships with mobile design technology companies to enable the creation of best-of-breed, highly optimized MSX Client experiences. Designers, using standard design tools, can now create compelling end-to-end mobile services for a new class of mass-market mobile phones. The MSX Platform support includes Windows Mobile, Qualcomm BREW, Symbian as well as phones based on embedded operating systems that expand Cellmania’s Java and browser based client technologies. The MVOEM/MSX acquisition is expected to be completed during the 1st Quarter of 2008.
About Cellmania, Inc.
Cellmania provides a mobile content ecosystem platform that includes content management functions such as, search, storefront, merchandising, rights management, advertsing and billing integration. Cellmania's easy to use end-to-end platform helps mobile operators, consumer brands and device manufacturers quickly and cost effectively sell any type of content to consumers using the phone, PC or TV. Cellmania reaches over 130 Million subscribers with 14 operators fully deployed worldwide and has the world's largest mobile content repository of over One Million items from over 20 000 publishers from 100+ countries in 55+ languages which work on over 400 devices. The Cellmania managed service infrastructure handles nearly One Billion page views per month and has generated around a Billion dollars of content transactions.
About MSX Platform
The MSX Platform enables unique, rich and powerful end-to-end mobile subscriber experiences. The MSX Platform allows an MVNO, traditional mobile operator, or consumer brand to create mobile experiences and services on mass-market phones while leveraging open standards. The MSX Client works with various designer tools and rendering technologies on entry-level phones through to high-end Smartphones. The MSX Server is a robust carrier-grade system for managing and optimizing these experiences.
For more information, please visit: www.cellmania.com or www.msxinc.com or call +1 650-210-3826.
MSX is a trademark of Cellmania Inc. Other product or service names mentioned herein are the trademarks of their respective owners.