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Samsung SDS Forms Strategic Alliance with Cellmania to Deliver Mobile Enterprise Solutions to Korean and Global Markets

MOUNTAIN VIEW, Calif. and SEOUL, South Korea, Sept. 10, 2001 Samsung SDS, Korea's leading consulting firm and systems integrator, today announced a strategic alliance with Cellmania, Inc., the leading provider of enterprise-class mobile business software, to deliver mobile enterprise portals and workflow management applications built on the Cellmania mEnterprise™ platform. Using the Cellmania product suite, Samsung SDS will now offer its customers an integrated mobile solution that provides business rule authoring capabilities, location and time-based personalization and offline computing support.

Cellmania mEnterprise™ is the first software platform designed specifically to reduce the complexity involved with building mobile applications. The platform enables Global 2000 enterprises to take advantage of mobile Internet technology while leveraging existing IT infrastructure, thereby reducing cost of ownership and time to market. Other business benefits include acceleration of business processes, enhanced resource and asset utilization, increased employee productivity and improved customer satisfaction.

"The need for integrated mobile applications is well recognized among business leaders, both in Korea and abroad. Cellmania's offering is a perfect fit with Samsung SDS's vision of Value-Minded Management," said Gwanlae Cho, Unit Manager/General Manager, Solution Consulting Team, Samsung SDS.

Samsung SDS is uniquely positioned to provide mEnterpriseTM-based solutions that fit the needs of global Samsung affiliated companies and other enterprises around the world. The company's expertise in IT consulting and systems integration make it an ideal candidate to develop customized mobile applications using mEnterprise™, and to provide integration support for other packaged applications that sit on top of the platform.

Existing applications include mSales™, a mobile workflow management tool for enterprise sales forces; and mService™, a mobile field service productivity and workflow optimization solution. Additional applications include mFinder™, a portal building tool for mobile network operators that contains the world's largest mobile search engine and directory; and mStore™, a complete e-commerce and m-commerce solution for retailers and mobile network operators to sell wireless products and services.

"By working together with Samsung SDS, Cellmania will benefit from real life experience with Korean and other Asia Pacific customers who are deploying advanced wireless concepts. Not only will we be better positioned to support our existing customers in the region, we will aggressively target new customers through this relationship," said Dr. Ronjon Nag, CEO and co-founder, Cellmania, Inc.

About Samsung SDS

Samsung SDS Korea, led by CEO Mr. Hong Ki Kim, delivers packaged solutions, professional services, global marketing and Internet-focused services and solutions. The company is the leading systems integration, systems management and E-business company in Korea, employing 6,000 people worldwide, and generating $1 billion (US) in revenues. For more information, please visit their Web site at www.sds.samsung.com.

About Cellmania

Cellmania is the leading provider of enterprise-class mobile solutions to Mobile Network Operators and other Global 2000 Enterprises. Using Cellmania's technology, enterprises can conduct mobile business, improve productivity for employees in the field and allow end users to navigate the mobile Internet. Cellmania mEnterprise is the underlying platform for building mobile applications that provide location- and time-based personalization, mobile workflow management and offline computing support. Cellmania also offers several packaged applications that sit on top of the mEnterprise platform.

All Cellmania solutions are based on open standards for rapid integration, deployment and scalability. Our customers include: AT&T Wireless, Motorola, Office Depot, Circuit City, Excite@Home, Orange Hutchison, AirTel, VeriSign and eGain. For more information, see: www.cellmania.com or call: +1 650.210.3826.

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